As part of the break-even programme, the Zur Rose Group is creating the basis for sustainable profitability. Initial successes were already visible in 2022.


The break-even programme launched in the second quarter aims to significantly improve adjusted EBITDA through an improved gross margin, structural cost savings, productivity gains and marketing efficiency.

On our path to profitability

New state-of-the-art logistics

In August 2022, the Zur Rose Group opened its second, highly automated logistics centre in Heerlen, the Netherlands. Covering an area of more than 20,000 square metres, this has created the capacity for the upcoming e-prescription launch.

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Five questions for the CPO

In the interview Benjamin Staub Baumgartner explains why the transformation of the Target Operating Model was the key project in the People area last year, what the biggest challenges were and what he demands of himself and his role.

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Team spirit: employees’ voices

The launch of the profitability programme and the transformation of the Target Operating Model drew the focus of HR in 2022 to work across segments. Seven employees in the Zur Rose Group technology team talk about how their daily working lives have changed.

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